The Japanese born, London-based artisan and designer, Kiki Ito has unveiled her brand-new collection of luxurious, contemporary bags inspired by her childhood passion for gymnastics.

The JO-NETSU collection references the concepts of determination and suppleness, juxtaposing modern aesthetics and materials with applied craftsmanship.

Minimalist in design and adornment yet inherently strong and flexible thanks to the symbolic use of flexible neoprene rubber cord, JO-NETSU empowers wearers to create their own effortless style.

Kiki Ito spent over a decade working for well-known brands and independent designers before creating her eponymous label, instantly recognisable for its pared back aesthetic and philosophy of encouraging women to “just be you”.

The collection includes six designs, each available in a limited selection of colourways. Each piece, from the Link large envelope clutch and the sculptural Shokupan to the roomy Fukuro tote incorporates a flexible neoprene rubber cord which pays homage to Kiki’s passion for gymnastics and hours of training. The supple cord is unexpectedly combined with high quality, fine Italian leather to create the signature Kiki Ito sports luxe finish.