To create a line of essentials that are both interesting and necessary and together form a cohesive wardrobe that maintain relevance over time. Each collection includes elements of ease and polish and is characterized by high-end fabrics and timeless, clean-lined silhouettes.

CHARLOTTE PRINGELS believes in the power of simplicity and elegance in an effort to change and challenge the way we as society consume. Doing so they commit to sourcing natural and recycled fibers and work with high-quality, low minimum suppliers in Europe, allowing the to reduce waste through small-batch production. They want to make sure every link in their supply chain gets a fair price for the work that is being done and they commit to transparent practices by providing information about supply chains, enabling customers to make informed decisions. 

Their collections are designed and made with love, and focuses on reinventing tailoring technics while only using finest materials. The current emphasis for the materials they use is on natural and recycled resources of the fiber. Over the years, they have built a solid base of family-run contractors in Ukraine and Belgium. They are responsible for the long-lasting construction of every piece of clothing that the brand makes. From perfect cutting of fabric, to deliberate sewing and finishing with French seams or bias-bound edges, the collection is built to last.